BeatsFest Branding
Prompt:
You are a graphic designer working for a large firm. The company BeatsFest has hired your company to create a brand style guide to define their brand aesthetics. This style guide includes a company logo. You will iterate on the logo design to incorporate “client” (instructor) feedback to create the final logo design. The complete brand style guide will include the finalized logo, client messaging, rules for logo placement, and visual identity elements.
BeatsFest is a music streaming company focused on providing young adults access to music and podcasts while giving new artists a platform to showcase their talents.
Mind map:
After reading the client brief, I brainstormed ideas by creating a mind map using the brands identity and target audience as inspiration.
Moodboard:
Using what I brainstormed in the mind map I created a moodboard that represents the brands style and aesthetic. I chose a fun, bright color palette. I found images that contained these colors and represent what the brand is about.
Referring to this mood board when designing the logo helped me form ideas as well as keep the design in line with the brands identity.
First logo sketches:
Referring to my mind map and moodboard I created many pencil sketches and settled on two logo designs that I wanted to work on further.
Digital logo mockups:
Using Adobe Illustrator I created the first digitized mockups to present to the (fictional) client.
The client chose the mockup on the right to finalize for their brand.
Final logo:
Still using Adobe Illustrator, I refined the design and made a colorized version. I also chose a font for the brand to use and created a combination logo.
Brand style guide:
After creating the brands logo I created a complete brand style guide for them including a profile of the brands target audience, logo usage, and brand typography and colors.
