Fresh Fare Farms Campaign

Prompt: 

You have been hired to create a multi-channel advertising campaign for Fresh Fare Farms. This meal kit delivery service prides itself on using locally sourced items from farmers that use sustainable practices. They are launching a multi-channel advertising campaign during Hunger Action Month to expand their customer base. For each customer that signs up this month, Fresh Fare Farms will donate to local food banks.

This company has requested a magazine advertisement spread, a carousel style social media advertisement, and a vertical website advertisement.

Description:

Before creating these designs, I made a mood board. This mood board contains the brands color pallet, tagline, icons, and relevant images. I referenced this mood board while creating the designs to ensure that the designs aligned with the brand. I also cross referenced the designs with each other so that the advertisements create a consistent design campaign. I used the same colors, typefaces, and patterns in each design to create consistency.